I’m not sure if you know this but all the supermarkets tend to do a ‘Range Change’ twice a year. One for Spring (around about the beginning of April) and one for Autumn (around about September) think of it as the supermarket equivalent of changing the clocks! For those of us in the business of getting our products listed in more stores or for bringing out new and exciting products for our customers to enjoy, it’s big news and we are happy to share what the supermarkets have decided upon for their range changes for Spring 2023. Drum Roll Please…
1. I don’t know what the question was but the answer is BACON.
NEW: PREMIUM DRY CURE UNSMOKED STREAKY BACON
Smoked or Unsmoked. Medallions, Back or Streaky. We all like different things and it’s important to have options! Hoorah for Tesco adding the missing option to the party. Unsmoked Streaky Bacon will be available in Scottish Tesco stores from 3rd April. My ultimate bacon sarnie is a mix of back and streaky. A couple of rashers of each. Heaven.
NEW FOR ASDA: PREMIUM DRY CURE SMOKED DICED BACON
Following its popularity in Tesco since it launched in Autumn 2022 you will now be able to find our Diced Bacon in Scottish Asda stores from the 27th of March. Great news for any Asda customers that want to enjoy Simon Howie’s take on bacon lardons in their next pasta creation!
NEW FOR ASDA: PREMIUM DRY CURE SWEETCURE BACON
We are the UK’s best-selling dry cure bacon brand for a reason and Asda needs no more persuasion on the matter. As well as our diced bacon they are adding our Sweetcure Back Bacon to the mix. Perfect for those that love smoked bacon and have a sweet tooth, and anyone that wants bacon on pancakes. This is definitely worth a try if you haven’t seen it in your local store before now. Available in Asda from the 27th of March.
2. It may be called WEE but it’s a BIG BREAKFAST for 2.
NEW (Well back by popular demand): WEE BREAKFAST PACK
While our big breakfast pack is FANTASTIC for feeding the family a cooked breakfast on the weekend, there are moments when you would like to enjoy the same great breakfast but with just fewer people ( for example breakfast in bed – I frankly couldn’t fit everyone in) So the lovely people at Tesco are bringing back an old favourite – The Wee Breakfast Pack. Available from Scottish Tesco stores from 3rd April this wee pack has all the Simon Howie classics. Just team it with a pack of bacon and some eggs and make sure you don’t get any crumbs in bed.
3. Scottish Classics – but with Reduced fat and GLUTEN FREE!
NEW: REDUCED-FAT BEEF OLIVES (GLUTEN-FREE)
Sometimes people think Reduced Fat means Reduced Tasty but that just isn’t how we work at Simon Howie. Our Reduced Fat Beef Olives are just as delicious and what’s more, they are GLUTEN FREE meaning even more people can tuck into and enjoy these home-cooked classics. Pick up a pack from Scottish Tesco stores from 3rd April.
NEW FOR ASDA: REDUCED FAT STEAK LORNE (GLUTEN FREE)
Whether you call it Lorne, Square Sausage or Square Slice with this product you can definitely call it LOWER IN FAT & GLUTEN FREE! Selling well in other retailers Asda wants in on the action and you will now be able to pick up our gluten-free Lorne from Scottish Asda stores from 27th March.
4. Open a beer and have a GASTROPUB moment at home…
NEW: BLACK LABEL GASTRO BURGERS (6oz)
Bigger and meatier and made with prime cuts of Aberdeen Angus Beef, our BRAND NEW GASTRO BURGERS are a burger worth staying in for. Top with melted cheese and your favourite burger toppings (I’m thinking bacon and possibly black pudding) and enjoy a restaurant-quality burger in your jogging bottoms. Actual bliss. Available from Scottish Tesco stores from 3rd April. BTW they are also Gluten-Free.
5. Lighter nights and alfresco eating! It’s BBQ season!!!
I refuse to talk about the Scottish weather. It will do what it does but the one thing we can control this summer is how much tasty BBQ food we consume! When I say control I definitely do not mean restrain. Not with this sizzling lineup…
NEW: CHORIZO-STYLE STEAK BURGERS
Brand new for Summer 2023. The rich and warming flavours of chorizo combined with our best-selling steak burger. WHAT IS NOT TO LOVE!?
Asda: 27th March
Tesco: 3rd April
Sainsbury’s: 26th April
NEW: PORK & CHORIZO STYLE JUMBO DOGS
We can’t just do a chorizo-style burger – Also new for 2023 is our Pork & Chorizo Style Jumbo Dog. I know already these are going to be your new favourites.
Morrisons: 17th April
Sainsbury’s: 26th April
PREMIUM STEAK BURGERS
The O.G. of our BBQ range. Award-winning gluten-free burgers that are available all year round but with increased listings for summer. It’s simple. Do not have a BBQ without them.
2 PACK
Morrisons:17th April
4 PACK
Sainsbury’s: 26th April
Asda: 18th May
BOURBON STEAK BURGERS
An oldie but a goodie. These come back every Summer for a reason.
Tesco: 3rd April
Morrisons: 17th April
Asda: 18th May
STEAK & HAGGIS BURGERS
Scotland in a bun.
Tesco: 3rd April
DEVIL DOGS
Fire up the BBQ and your mouth with these spicy hot dogs. Not for the faint-hearted.
Asda: 27th March
Tesco: 3rd April
Morrisons: 17th April
PORK JUMBO DOGS
The backbone of any successful BBQ – a sausage big enough to keep the kids quiet for 5 minutes. Stock up.
Tesco: 3rd April
Morrisons: 17th April
Sainsbury’s: 26th April
Asda: 18th May
BOURBON JUMBO DOGS
It’s always good when these come back for Summer as we get a wee break from answering all the emails asking why you can’t buy them and when they will be available again. THEY’RE BACK!! STOCK UP!!
Tesco: 3rd April
Asda: 18th May
6. Not in Scotland and worry about missing out?
Well if you live sort of North West ish then Booths have your back! We are very excited to announce that Booths will be selling a chosen few BBQ lines South of the Border! Whoop! Devil Dogs, Bourbon Jumbo Dogs, Pork & Chorizo Style Jumbo Dogs and our 4 Pack Steak Burgers have all made the cut!
Jumbos available from 14th April
Burgers available from 12th May
Click here to find your nearest Booths.
MORE STORES: CLASSIC BREAKFAST BLACK PUDDING
What’s more our ‘perfect for a cooked breakfast’ sliced black pudding will also be available in more stores NATIONWIDE. No other black pudding has ever converted more non-believers to black pudding converts than this guy (or so we’ve been told). If it’s NEW in your local store, snap it up and try it for yourself!
Find Near You
Like the sound of our tasty new additions? We will update our Stockist Finder asap to help you find these and our wider product range in supermarkets near you so you know where to look next time you’re out for your essentials.