Black pudding is often considered a bit of a marmite food, with opinions split between those who love it or loathe it. Personally, we don’t understand how anyone cannot love it, but maybe we are a little bit biased! Or perhaps those who are not on team black pud haven’t yet had a slice of Simon Howie’s Classic Black Pudding on the side of their breakfast plate!?

We are proud to see the Scottish breakfast classic growing in popularity in recent years, meaning customers across the UK have a greater choice of black pudding products, which is excellent news! Here at Simon Howie, we’ve been supplying our top-quality black pudding for over 20 years to supermarkets in Scotland with national listings growing and growing more recently. Our latest news is that our Classic Breakfast Sliced Black Pudding can now be found nationally in Morrisons stores across the UK! Wowie!

The UK’s best-selling Black pudding

Today, shoppers looking for black pudding products have more choice than ever before. Simon Howie’s Classic Breakfast Black Pudding is now the fastest-selling black pudding product across the whole UK. What makes our black pudding so good, I hear you say? Well, we believe our success is down to our recipe, which differs slightly from other variations of the Scottish classic. Don’t worry; a Simon Howie slice still contains the essential ingredients you would expect to find in black pudding, but our recipe has been enhanced by our in-house chefs, boasting a sweeter taste and warmer bite than others.

Over the years, we’ve received some fabulous feedback on our black pudding from our happy customers. Just take a look at a couple of recent reviews here, which speak for themselves!

black pudding reviews.


If you want to know more about what black pudding is and what makes ours so good, check out our blog: What is black pudding anyway?

Where can I buy your black pud?

As well as being in all the major supermarkets in Scotland Simon Howie black pudding can be found in 560 Tesco and 324 Morrisons stores nationally, meaning you’ll be able to get your fix of the good stuff whether you’re in John O’Groats or Lands’ End and everywhere in between. As well as our classic breakfast black pudding, you can also find our wee black pudding chubb nationally in Tesco, Morrisons and Sainsbury’s stores. Our wee black pudding is perfect for chopping into smaller slices for your breakfast plate or crumbled over a salad, pizza or pasta dish!

Give it a pudding good try!

Black pudding is a versatile ingredient that can be added to almost any dish. We believe it’s too good to only eat at breakfast! If you are a long-time fan or still on the fence about giving black pudding a try, please look out for our products next time you are in store and add a slice of Wowie to your next meal!