Press Release: 22nd April 2025

Scotland’s leading butcher adds three new products to its summer specials

Scotland’s leading butcher, Simon Howie is officially Scotland’s Top Selling Burger Brand with an impressive 56% market share of the Scottish branded burger market* so they know a thing or two about BBQs!

This year their best-selling BBQ range features three exciting new products:

A two-pack of Caramelised Chilli & Ginger Pork Burgers, a four-pack of Smokehouse Chilli Pork Jumbo Dogs and a four-pack of Mango, Coconut & Lime Jumbo Dogs are all available from selected Tesco stores now.

Sainsbury’s will launch the Smokehouse Chilli Jumbos as part of their Simon Howie BBQ range, which will be available in-store on 27th April.

With Asian Street Food being a leading trend for this summer, Simon Howie’s new Caramelised Chilli and Ginger Pork Burgers (227g) and the Mango, Coconut and Lime Jumbo Dogs (400g) are both sure to be popular choices whatever the weather.

Simon Howie knows that spice sells and so the new Smokehouse Chilli Jumbo Dogs (400g) pack a real punch for anyone wanting to heat things up this Summer.

Simon Howie’s BBQ range has also been given a makeover for 2025 with fresh new packaging featuring sunny summer colours and playful illustrated flourishes for maximum stand out on shelf while still in keeping with the premium look and feel of the brand.

Returning favourites for 2025 also include;
2 Chorizo Style Steak Burgers (227g) [Tesco, Asda & Sainsburys]
4 Premium Steak Burgers (454g) [Tesco, Asda, Morrisons & Sainsburys]
2 Premium Steak Burgers (227g) [Tesco]
4 Bourbon Jumbo Dogs (400g) [Tesco]
2 Bourbon Burgers (227g) [Asda]
4 Pork Jumbos (400g) [Tesco, Asda & Sainsburys]
2 Aberdeen Angus Gastro Burgers [Tesco, Asda & Sainsburys]

Steven Lynn, commercial director for Simon Howie said: “BBQ season is a great opportunity for product development. Over the past few years we’ve seen our Jumbo Dogs increase in popularity so we wanted to make sure this year’s additions reflected not only consumer demand but also food trends.

“Being a Scottish BBQ Range we’re always faced with the uncertainty of the weather but we’ve made sure that our summer products are versatile enough to be enjoyed over an open grill in the garden or from the comfort of indoors as part of everyday family meals or entertaining. We’ve had great feedback from our retail partners and we’re looking forward to seeing our products making BBQs better across the summer season.”

Simon Howie’s range of BBQ products are available in major supermarkets across Scotland including Tesco, ASDA and Sainsbury’s.

* Nielsen IQ, Scotland Grocery Mults – Latest 52 weeks – w/e 22/03/25

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Issued by Frame:
Alison Downs, alison.downs@framecreates.co.uk, 079176780961.